There’s still little evidence that Russia’s 2016 social media efforts did much of anything

Philip Bump writes for The Washington Post:

We’ve known for some time that the various investigations into Russian meddling in the 2016 election were looking at whether people associated with the campaign of Donald Trump had helped guide the Russians’ digital efforts. Back in July we explored the idea that the Russian efforts to tamp down turnout for Hillary Clinton or boost support for Trump could have benefited from internal campaign data.

That idea was bolstered by a report from Yahoo News this week that investigators working with special counsel Robert S. Mueller III were talking to staffers for the Republican National Committee who worked with the Trump campaign on voter targeting efforts. “They are seeking to determine if the joint effort was related to the activities of Russian trolls and bots aimed at influencing the American electorate,” sources told Yahoo’s Michael Isikoff.

This plays into a popular sense of how the 2016 campaign unfolded. The Russians launched hundreds of Facebook ads, reaching millions of people in critical swing states. They unleashed thousands of fake Twitter accounts, which got retweeted hundreds of thousands of times. The targeting of users on Facebook in particular was described in various news reports as appearing to be “highly sophisticated” — naturally raising the question of whether the Russians had been aided in their efforts.

All of that, though, requires setting aside what we actually know about the Russian activity on Facebook and Twitter: It was often modest, heavily dissociated from the campaign itself and minute in the context of election social media efforts.

READ MORE…

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