[…] On a basic level, the success of the thirty-nine-year-old founder and leader of the independent En Marche! movement is puzzling. How can a candidate associated with such unpopular ideas—a backer of finance, François Hollande, and a neoliberal EU—be doing so well?
For one, thanks to some top-notch branding and messaging. From the very beginning, Macron has posed as a renegade candidate, promising to take on “the system” and shake it up. “From the inside, I saw the emptiness of the system,” he thundered in his opening campaign speech last November. “This system, I refuse it.”
Speaking before a crowd of London-based expats in February, Macron declared that he was proud of his “immaturity and inexperience.” And striking a similar chord in a recent interview with Brittany’s regional newspaper, he claimed to be “the only outsider” in the race.
The posturing belies his actual career. However you choose to define “the system”—ultra-tight political cliques in charge of parties and governments, cultural elites with friends in high places, or brute economic powers fueling inequality—Macron embodies it.
- French voters reject mainstream politics in ‘revolutionary’ vote
- Macron vs Le Pen: A deeply divided France set for an almighty collision
- Macron vows to be ‘president for all of France’ after first round win
- French Parties Unify Against Le Pen: ‘This Is Deadly Serious Now’
- Will the traditional alliance against France’s National Front work in round two?
- President Marine Le Pen’s first 100 days
- Le Pen Camp Attacks Front-Runner Macron as Oligarchs’ Candidate
- Le Pen rails against rampant globalisation after election success
- Even if Marine Le Pen loses the far-right threat is not over
- President Hollande reacts to 1st round, calls to support Macron
- French Press Review: Macron ‘just a step away’ from Elysée Palace
- France Presidential Election: “A country more divided than ever”
- Emmanuel Macron’s Rothschild years make him an easy election target