Fox News’s sister channel, founded in 2007 as a direct competitor to CNBC, struggled for nearly a decade to gain any steam with viewers. It was only a few years ago that much of FBN was experiencing abysmal ratings, often in the single-digit thousands for its key demographic. The schedule routinely shuffled, programs were slashed wholesale, and the network constantly seemed to be grappling with an identity crisis.
That was until Trump ran for president.
Over the past two years, FBN—which employed this writer from 2009 to 2012—has experienced explosive ratings growth tracking with the ascent of the president to whom it has devoted hours and hours of unabashedly positive coverage. In 2015, it was the fastest-growing network on all of cable, raking in double- and triple-digit growth in almost all relevant ratings factors. And last year, it continued that impressive, record-shattering surge, this time claiming to have beaten CNBC in business-day ratings for an entire quarter—a trend that has continued into 2017.
Of course, a former reality-TV-star-turned-presidential-candidate throwing punches on a daily basis for 17 months was an obvious boon to all of television news, as executives of all stripes have freely admitted. But Trump’s rise was especially integral in shaping Fox Business Network’s identity.