[…] The press didn’t make Sandberg into a feminist tech hero, she did. There was no pressure or precedent for female tech leaders to identify so heavily with women’s issues. And that’s why she struck such a chord with so many women. Finally a woman in power was saying all the things we all felt. It was particularly meaningful to me that she openly talked about motherhood– the joys, the challenges, and the strength of it.
This matters because Sandberg is easily the most senior woman in tech, and the most respected despite not being a founder or a CEO. According to First Round’s 2016 State of Startups, Sandberg was the most cited female answer to what tech leader people admire most. She got 1% of overall responses, compared to 6% for Mark Zuckerberg and 5% for Steve Jobs. She got 5% of the write-ins from female respondents. No other female leader came close.
Is that brand, that admiration solely because she is the COO of the only major super unicorn of the social networking era, and one of a few companies bucking to be the first $1 trillion market cap super duper unicorn? Maybe. But my hunch is her positioning as the flawed and vulnerable and yet commanding and respected woman a top that company, a woman who helps lift up other women, has played a massive role in people’s esteem for her.
So having voluntarily taken on this cause– and let’s face it, benefitted from that it in many ways– Sandberg must be well positioned to be a leader in this precise moment of feminist consciousness, right?