“Fake news” stories favoring Donald Trump far exceeded those favoring Hillary Clinton but did not have a significant impact on the presidential election, concludes a new survey of social and other media consumption.
The study, which also downplays the political impact of social media in general, is co-authored by economists Matthew Gentzkow of Stanford University and Hunt Allcott of New York University. It will be released Wednesday afternoon on their websites and Monday as a working paper on the nonprofit National Bureau of Economic Research’s website.
Their paper, “Social Media and Fake News in the 2016 Election,” melds new web browsing data, a 1,200-person post-election online survey they conduct and the assembling of a database of election stories categorized as fake by prominent fact-checking websites, including PolitFact, in the three months leading to the election.
In sum, they conclude that the role of social media was overstated, with television remaining by far the primary vehicle for consuming political news. Just 14 percent of Americans deemed social media the primary source of their campaign news, according to their research.
In addition, while fake news that favored Trump far exceeded that favoring Clinton, few Americans actually recalled the specifics of the stories and fewer believed them.