[…] The numbers are easy to find online Trump got between $2 and $3 billion in free media coverage, while Hillary struggled to break into the evening news, and Bernie Sanders was largely ignored until the final months of the Democratic primary.
And it’s not a secret: Les Moonves, the executive chairman and CEO of CBS, said, as reported by the Hollywood Reporter about Trump’s candidacy: “It may not be good for America, but it’s damn good for CBS.” He added: “Donald’s place in this election is a good thing. . . . Man, who would have expected the ride we’re all having right now? . . . The money’s rolling in and this is fun. . . . I’ve never seen anything like this, and this going to be a very good year for us. Sorry. It’s a terrible thing to say. But, bring it on, Donald. Keep going.”
The networks — whose first priority since Reagan killed the Fairness Doctrine is profitability rather than informing the public — are no doubt salivating about the next 4 years of daily eruptions from the White House. They’re clearly betting The Donald Trump Reality Show: POTUS Version will provide an ongoing revenue stream, whereas a Hillary presidency would merely have been competent and boring, and thus not as profitable for the media.
Which raises an important question in this post-Fairness Doctrine, post-consolidation media landscape in the United States.