The Disturbing Facebook Scandal We’re All Ignoring

David Dayen writes for The Fiscal Times:

Image result for Facebook Lets Advertisers Exclude Users by RaceImagine if a report came out showing evidence that Wells Fargo violated the Fair Housing Act by hiding certain home listings from African-Americans. Every politician in Washington would condemn the bank for illegal practices. The Justice Department would be inundated with letters demanding prosecution. Congressional committee chairs would schedule hearings to give members an opportunity to yell at executives. Wells Fargo would put out a sober apology expressing deep sorrow and vowing to make everything right. In other words, we have a context for bank misconduct, and everyone dutifully plays their part.

When the same circumstance occurs with Facebook in the role of the villain, however, nobody knows how to react. There are no assigned roles when a tech firm with a glimmering reputation creates a controversy. We implicitly give them a break, regardless of the merits. That’s a bias we should probably correct.

On Friday, ProPublica revealed that Facebook allows advertisers a tool that enables them to exclude “ethnic affinities” like African-Americans or Hispanics from viewing their ads. (Facebook does not ask users about their race, but collects data based on posts they like or comment on.) This goes well beyond targeting different styles of advertising to certain groups, which is common. Instead, it specifically prevents a black or Hispanic Facebook user from seeing a particular ad.

READ MORE…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: