This week the Financial Times reported details of what many suspected already: Anticipating an electoral loss, Donald Trump and his crew may try to launch some kind of media network. And why not?
Trump himself is a creature of television and the campaign proved he could generate ratings like few other septuagenarians. He is now working closely with Steve Bannon, an executive of the right-wing Breitbart news site. And even if Trump TV doesn’t work as a home for a conspiratorial populist news network, it could be passed down to Ivanka Trump and her media scion husband and be transformed into an aspirational lifestyle property. There are lots of possibilities.
Of course there are the unique business challenges of launching a cable network, and these are complicated further by Trump’s determination to put in as little of his own capital up front as possible and to be the first one taking money out of the ventures that bear his name. But TrumpTV seems like a decent bet to me.