There Is No Media

David Uberti writes for Columbia Journalism Review:

Screen Shot 2016-09-15 at 12.00.53 PM.png[…] Herein lies the caveat journalists should consider before they wet the bed over Gallup’s latest data: There is no media. There is only my media and your media.

“The media”—“such as newspapers, TV, and radio” per Gallup’s definition—has given way to an amorphous blob of email newsletters, podcasts, blogs, YouTube channels, tweets, Snaps, Facebook Live streams, and countless other vessels we couldn’t have imagined 20 years ago. Many people who produce content for them adhere to journalistic standards, but an increasing proportion of them do not. Consuming the fruits of that labor is an intensely personalized experience.

Peer further into Gallup’s data. Trust in media among self-identified Republicans, Democrats, and independents was in the same ballpark in 1998. That was in the early years of the cable news wars. The nearly two decades since coincided with an intense fragmentation of media among more digitally focused individuals and organizations.

Nowhere has this explosion been more forceful than with conservatives, whose half-century project of demonizing the lamestream media has begun splattering into myriad splotches on the internet. The world of a lone conservative media superpower, Fox News, is gradually giving way to a multi-polar world of abundant right-leaning choices.

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