In 1833, William Miller predicted the second coming of Jesus Christ in the year 1843. Only after his fourth failed prediction, each of which saw hundreds of thousands of followers turn out, did his followers abandon him. By this time, Miller had already absconded with copious amounts of their money, spent on his publications and for ascension robes that were supposed to prepare them for Jesus Christ’s arrival. A profiteer relying on distortion and unfulfilled predictions, contemporary radio personality and activist Alex Jones operates in the same mode as Miller. Instead of ascension robes, Jones profits from the fear and uncertainty he relentlessly peddles via DVDs, publications, books, a TV show, a radio show, and websites.
Jones is recognized as a spearheading figure of anti-establishment reporting for many Google-searching-truth-seekers. Jones’s work includes an abundance of unfulfilled predictions that often rely on distorted and unproven claims. Despite his many predictions going unfulfilled, Jones and his claims increasingly appear in the corporate press as major media outlets rely on Internet sources for news content. As a result, the works of Alex Jones have broken into the so-called mainstream. This creates a serious problem for investigative journalists and scholars who focus on controversial subjects. Jones’ self-promotional, unfulfilled predictions and his speculative writings and reports can take away from other legitimate, fact-based researchers who investigate similar topics by shifting the focus from the relevant facts of the particular topic to his unverified and often sensational claims. The result is that those inclined to believe the so-called mainstream media disassociate themselves with some political movements and topics because Jones’ and his speculative reports become the face of said particular movements and topics. Jones’ ability and pattern of delegitimizing controversial, yet evidence-based contingents of so-called truth movements through radicalization and guilt by association, is eerily analogous to the blueprints of various US Government programs– most notably COINTELPRO from the 1960s and ‘70s. More recently, this has also been the case regarding establishment efforts to discredit the Occupy Wall St. Movement. This article will explore the work of Alex Jones’ and the effects he has had on others who research similar controversial subjects, and how research into those very subjects comes to be viewed in the public once Jones is perceived as a spokesperson or figurehead.